Telephone System Branding

Did you know you can do more than just play music to callers?

A lot of business owners and marketing managers we speak to don't realise there is an alternative to playing just music to callers while they're holding the line. 

What could you play to callers whilst On-Hold?

Instead of Music On Hold you could be making use of the time callers spend On-Hold to play relevant and targeted marketing messages, to promote your products and services.

 

Why On Hold Marketing Messages are better than Music On-Hold:

 

Music is subjective
One persons favourite music track can be another's most hated, that's the kind of passion music evokes in people, so you're never going to please everyone. With On Hold Marketing Messages the music is secondary because the spoken promotional messages are more prominent, so people are listening to the spoken message rather than the music and are less likely to be offended by the music. 

 


Music trends are constantly changing
A music track that's popular and sounds great today, won't sound as current in a years time and could start to annoy people. 

 


Music On-Hold isn't free
If you're playing chart music to callers on hold then you are required by law to have a PRS licence, failure to do so could result in a hefty fine which can even be back dated. The music we use for our On-Hold Marketing Productions is royalty free so you don't have to purchase a PRS licence, saving you money. On Hold Messages can actually generate sales by promoting your products ans services.

 

by Steve Hindley - The Creative Director at iNarrator OnHold. You can find Steve on Google+

How to set up Music On Hold Marketing Audio on your VoIP Telephone System

If you're looking to swap the generic hold music that's pre-loaded on your VoIP system we can help.

Music On-Hold Marketing Audio for VoIP Systems

The good news is, most VoIP systems already have Music On-Hold enabled, it's just a case of replacing the generic music that came with the system with a professionally recorded Music On Hold Marketing Audio - you don't need to purchase any additional equipment.

Loading your New On-Hold Audio

Once your new Music On-Hold Marketing Audio is ready all you have to do is log into your VoIP control panel (on line or locally) and upload the new On-Hold Audio to the system - simple as that.

 

We can supply audio in a range of formats including:

44.1Khz 16Bit Mono MP3

44.1Khz 16Bit Mono Wav

8Khz 16Bit Mono Wav

8Khz 8Bit Mono Wav

8Khz 8Bit Mono u-Law

8Khz 8bit Mono a-Law

and many more file formats...

If the format you need isn't listed above give drop us an email or call us on 0800 0112 123 to check but I’m sure we can provide the format you need.

 

by Steve Hindley - The Creative Director at iNarrator OnHold. You can find Steve on Google+

Why should your company be using professionally voiced Auto Attendant Messages?

Who Voiced Your Auto Attendant Message?

Are you using an Auto Attendant Message to greet callers and give them a list of department options? Who recorded the message?

If it's someone from your office then you're giving out the wrong image because it doesn't sound professional. Is this how you want your company to sound?

When a new or existing client calls your company you have an opportunity to speak directly to them and take control of the customer experience. This all starts with what they hear before speaking to a member of staff.


The Advantage of Professional Auto Attendant Messages:

Professionally voiced Auto Attendant Messages, recorded by a voiceover artist will be:

  • Clear and precise
  • Easy to understand
  • Better quality than recording yourself


Try this...

Pick up the phone, dial your main number and listen to the Auto Attendant Message. How does it sound? If it's not clear and easy to understand and sounds like it was recorded on a 1980's tape recorder then we can help.


by Steve Hindley - The Creative Director at iNarrator OnHold. You can find Steve on Google+