On-Hold Benefits

Why we recommend at least 3 minutes of On Hold Audio...

Every day we speak to business owners and marketing managers and we're quite often told:

"We don't put people on hold for long"

or

"Callers don't hold for more than 15 seconds"

Our response is always the same...

"Yes but you do put people On Hold... and here's the reason we recommend at least 3 minutes of On Hold Audio..."

Your customers call you on a regular basis and if you have the same generic On Hold Message going round and round (or even worse, silence or beeps!) it's going to drive them mad!

Our 3 Minute On Hold Package includes 6 different marketing messages, so your callers are much less likely to hear the same message every time they call.... simple when you think about it.

Take a look at our on hold prices, then request our free On Hold Demo today.

 

by Steve Hindley - The Creative Director at iNarrator OnHold. You can find Steve on Google+

We Don't Put People On-Hold For Long

Everyday when we're talking to potential clients about the benefits of On-Hold Marketing, you can guarantee that we hear:


"We don't put people On-Hold for long"


No, you might not, but you do place them On-Hold almost every time they call and that time soon adds up!


Average Client Hold Time

Lets take your average client, I know, no client is average but stick with me...


Say Mr or Mrs Average Client calls you three times a week.  Every time Mr or Mrs Average Client calls they're placed On-Hold, and on average they spend 30 seconds holding each time...


...that's 90 seconds a week...


...which adds up to 6 and a half minutes per month... 


...or 1 hour and 18 minutes On-Hold per year!


Now imagine that you have 100 calls like this per week.  That's well over 100 hours of very cost effective advertising and promotion for your business.  Can you afford not to be making the most of this opportunity? 


OK, we made some assumptions, Mr or Mrs Average Client doesn't have holidays and calls you 52 weeks of the year, but you get the idea.

On-Hold Marketing is one of the most cost effective forms of marketing available.


And there's more...

What if 20 of those callers made a purchase because of an On-Hold Marketing Message they hear whilst holding? Take a look at our On-Hold Stats Blog Post


Here's the fact of the matter: if you place people On-Hold, are passionate about customer service (which you should be), and you'd like to potentially make more sales, then you need On-Hold Marketing.


You might not put callers on-hold for long but all those 30 second transfers soon add up to hours of 'free' advertising

You might not put callers on-hold for long but all those 30 second transfers soon add up to hours of 'free' advertising

 

by Steve Hindley - The Creative Director at iNarrator OnHold. You can find Steve on Google+

3 Major Benefits of On-Hold Marketing

3 Major Benefits of On-Hold Marketing

There are many statistics about On-Hold Marketing available all over the net, (in fact Google gives you 'About 177,000,000 results in an impressive 0.28 seconds '


The main point being that On Hold Marketing really is an under used and effective form or marketing that is overlooked by a large number of businesses.


So we thought we'd put together a list of the 3 main benefits of On-Hold Marketing Messages.