Everyone's talking about... Content Marketing
The term content marketing has been knocking around for years, but in the run up to Christmas it's something that's really taken off.
So what is Content Marketing and how does it affect you?
Basically it's any form of marketing that involves creating and distributing original, relevant and interesting content to existing and potential customers, with the objective of creating a connection. It's nothing new and you're probably already doing it in one form or another but it's not direct selling.