A lot of business owners and marketing managers we speak to don't realise there is an alternative to playing just music to callers while they're holding the line.
What could you play to callers whilst On-Hold?
Instead of Music On Hold you could be making use of the time callers spend On-Hold to play relevant and targeted marketing messages, to promote your products and services.
Why On Hold Marketing Messages are better than Music On-Hold:
Music is subjective
One persons favourite music track can be another's most hated, that's the kind of passion music evokes in people, so you're never going to please everyone. With On Hold Marketing Messages the music is secondary because the spoken promotional messages are more prominent, so people are listening to the spoken message rather than the music and are less likely to be offended by the music.
Music trends are constantly changing
A music track that's popular and sounds great today, won't sound as current in a years time and could start to annoy people.
Music On-Hold isn't free
If you're playing chart music to callers on hold then you are required by law to have a PRS licence, failure to do so could result in a hefty fine which can even be back dated. The music we use for our On-Hold Marketing Productions is royalty free so you don't have to purchase a PRS licence, saving you money. On Hold Messages can actually generate sales by promoting your products ans services.