Its true people hate to be sold to, but love to buy.
Pushy sales people turn buyers off
How many times have you been approached and pestered by a sales person in a shop, then headed straight for the door? Usually in a mobile phone shop!
Buyers now have more choice and more information than ever
People much prefer to research their purchase and go through the buying process on their own, coming to a decision after looking at all the options - then asking questions just before they're about to buy.
So how is this relevant to On-Hold Messaging?
There are two points:
1. If a caller is about to buy one of your products or services and hears a relevant and targeted message while On-Hold, this confirms their decision to buy was the right one and effectively gives them permission to buy.
2. On-Hold Messages are a subtle form of marketing, you can talk informally to your callers while they're holding the line and plant ideas relating to your products or services.
For example we recently recorded a bunch of On-Hold Messages for a sky diving company. Most people call to book their skydiving experience, so we saw the opportunity to upsell callers. The standard skydive package is to jump from 10,000 feet - however you can upgrade to 15,000 feet which doubles the freefall time and is one of the highest skydives in the UK, who wouldn't want to upgrade for twice the fun!
Since launching their new On-Hold Audio more callers have asked about upgrading to the 15,000 foot jump - all because one of their On-Hold Messages simply mentioned that they could upgrade and have more fun, taking on one of the UKs highest skydives.
Talk to us to see how we can help you achieve similar results.
Call 0800 0112 123 or email info@iNarratorOnHold.com