There are many statistics about On-Hold Marketing available all over the net, in fact Google gives you 'About 177,000,000 results in an impressive 0.28 seconds '
3 Major Benefits of On-Hold Marketing
The main point being that On Hold Marketing really is an effective form or marketing that is overlooked and under used by a large number of businesses.
So what are the 3 major benefits of On-Hold Marketing?
We've put together a list of the 3 main benefits of On-Hold Marketing Messages:
Reduce lost calls
We like to think of it as reducing lost revenue, THIS IS A BIGGIE! If callers are hanging up because they don't like what they hear when placed On-Hold, you're not only losing calls, you're actually letting money and profits slip through your fingers and down the drain - you may even be pushing them to your competitors... Not a good for business!
Reinforce Marketing Activity
Reinforce all your other marketing activity. On Hold Marketing should be an integral part of your marketing strategy, reinforcing all your other forms of marketing. For example if you're running a direct mail campaign, make sure you have an On-Hold Message that reminds callers about it by asking for the sale, then your staff don't have to do it!
Talk Directly to Clients
Talk directly one to one with potential and existing clients. Every time a client is put On-Hold you have an opportunity to speak directly with them...it's like having a micro meeting where you set the agenda. You can promote new products and services, drive callers to your website to make a purchase, get them to sign up to your mailing list or whatever your marketing objectives are.